Proprietary Model

The Dynamic CTR Model

Find out exactly which keywords are worth pushing higher, and what it is worth if you do.

Most sites are sitting on keywords that are close to ranking well but never get pushed the last few steps. The Dynamic CTR Model finds exactly which ones, and tells you what climbing higher would actually be worth in real clicks.

What It Is

The Dynamic CTR Model is a proprietary analysis built from a site's own Google Search Console data, not generic industry benchmarks. It looks at every keyword a site ranks for, figures out what normal click behavior looks like at each position range for that specific site, and then identifies which keywords are realistically one step away from a meaningfully better position.

Why This Matters

Every site has a handful of keywords sitting right on the edge of a breakthrough, close enough that a better title tag, a clearer meta description, or a few internal links could tip them into a much stronger position. The hard part is not fixing them. It is finding them, out of hundreds or thousands of keywords, without spending days manually sorting through spreadsheets.

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